118118 - Directory Assistance Service in Great Britain

118118 is a United Kingdom provider of directory enquiry facilities, helping everyone to get hold of telephone contacts amongst other useful info.

118118 make use of The Number UK Ltd’ to supply directory assistance information - the Number UK Ltd is a child company of US Business InfoNXX - the largest independent directory enquiries supplier on Earth.

Directory enquiries used to be obtained by phoning 192 (Great Britain), but, the market was deregulated in ‘02 and in August 2003 192 terminated.

As well as offering up a directory enquiry facility, 118118 also offer a facility whereby you could ask 118’s staff a question, including’ Where is the highest building in Mexico’ and 118 118 will supply the answer to your question, over the mobile, or through a text (terribly valuable for a quiz!)

118118 presented a number of remarkable ad campaigns in recent years, making both twins sporting droopy ‘taches, well known for promoting 118 118’s resource. The guys who have appeared in several peculiar circumstances, such as a parody of ‘The A-team’. 118 118 are, now, an incredibly familiar component of the 118 brand across the United Kingdom, and are readily recognizable.