118118 - Directory Enquiries Service for the UK

118118 is a UK provider of directory enquiries services, making it easy for users to get telephone data as well as other valuable facts.

118118 make use of ‘The Number UK Ltd’ to supply their directory enquiries information - the Number UK Ltd is a child company of the States based Firm InfoNXX - the greatest independent directory enquiries supplier worldwide.

Directory enquiries was once requested through calling up 192 (UK), but, the market was deregulated in ‘02 and in August 2003 192 was wound up.

Along with delivering a directory enquiry service, 118118 also offer a service by which one can ask 118 118’s personnel anything, for instance, ‘What is the tallest man-made object in Turkey’ and 118 118 can then deliver the answer to your question, over a mobile, or by a text message (terribly valuable when you are at the pub quiz!)

118118 unleashed several great ad campaigns in recent years, making two geezers sporting pendulous moustaches, famous for promoting 118 118’s facility. The men have appeared in heaps of silly forms, including a takeoff of ‘The A-team’. 118118 are, now, an awfully strong factor of the 118 118 brand across the United Kingdom, and are readily recognizable.