The expansion of the smartphone market surely has conceived a new breed of consumers who want to centralise their long list of activities using their Web-enabled gadgets. What is the implication of the growing number of smartphone users? Well, it certainly calls for one thing: the creation of mobile version of web sites. A mobile website introduces a new door of possibilities to a broad group of people.
This huge switch in user access to the Web has certainly changed the landscape for internet marketing and SEO (search engine optimization) because the look and feel of content, changes on a mobile so the impact of Internet Marketing has changed enormously . With the use of miniature sceen viewing of websites it means that viewers ‘snap read’ everything, so it is more than ever now important to use more visuals and less text which is the anti-thesis of SEO!
The benefits of browsing and exploring the mobile market are endless. The possibilities are simply endless especially if you exert effort to take advantage of audiences and turn them into your loyal followers through an effective depiction of your business on mobile interfaces.
Planning according to your marketing objectives and market’s needs should be a priority when creating a mobile website. Listed below are things to consider when planning a website for mobile interfaces:
Find out how mobile users devour information on mobile web sites. Designing a web site for mobile is different from the thought process involved in your desktop version. What are your site visitors after? Clearly, smartphone users have this enormous appetite for immediate information. They want the data presented in a concise yet relevant manner. Play with this viewpoint with creativity. Simple tip: don’t go for boring, long winding text blocks that only confuse your readers.
Avoid clutter on your mobile site. Pick a clean, clear design that entices visual appetite even when the client is viewing your website on a smaller screen. A chaotic, overdesigned web site gets left behind easily.
Avoid flash. The opposition of Apple devices to flash is one good reason for you to ignore this media-rich yet slow-paced technology from affecting your site design. Adobe’s innovation may have to leave the mobile design context because Android has also proclaimed non-support for Flash this August.
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